For 10 years, I've run everything digital for the West Chester University campus store: the online store and its 2,200+ products, SEO search, photography, design, social media, email marketing, in-store signage and the POS point of sale cash registers. For 18 years I've run a Nissan dealership's website remotely, where every change requires manufacturer compliance.
WCU Campus Store · West Chester, PA
Every slider, banner and graphic on the campus store is mine, made to the university's brand and swapped out with the season. When a vendor doesn't supply product photos, I shoot them myself and match them to the rest of the catalog. No agency.
No agency, no paid search. Just clean structure, headings, keywords and tags on every product and category, kept up for years. These are the real results.
#1 organic
#1 organic
#1 organicA university store where I control everything, and a car dealership where every change answers to the manufacturer. Same result: sites that stay current, rank, and sell.
Scroll to explore the site ↓I led the store's rebuild on NetSuite SuiteCommerce and made the template ours: custom navigation and category structure, every banner and graphic, all 2,200+ listings and the SEO behind them.
Scroll to explore the site ↓I chose the layout and template in the site's redesign and have run it remotely for 18 years. Every special, banner and page change clears Nissan's brand and advertising compliance before it goes live.
An AI-assisted workflow that turns vendor emails into web-ready listings: cleaned images, product copy and validated bulk imports.
Set up and support the store's Windows 11 NetSuite POS registers and workstations.
Built both from nothing. Engagement on par with Division I athletic programs that run full teams.
Moved the business office from paper forms to DocuSign workflows.
Every site graphic, sign and social post, plus product photos matched to the catalog when vendors don't supply them. Photoshop, Illustrator, Lightroom and Final Cut Pro.
DNS and domains, Mac and Windows support. CompTIA A+ certified.
Sole owner of the store's ecommerce sites, digital channels and retail technology.
Run the dealership's website: content, specials, on-page SEO and reputation, with every change cleared through Nissan compliance.
Domain, DNS and email configuration for small-business clients. Trained new support hires.
Systems, website and digital asset workflows. Launched the studio's video service.
Open to fully remote roles in ecommerce and digital operations.
From 20 likes a post to sold‑out drops.
I started the store's Instagram ten years ago, when a post got about 20 likes. I run it myself: the content, the captions and the posting, with no agency and no ad budget. Today the best posts pull over 1,000 likes, and more than once a post has sold a product out of the store.